We're 12 specialists who only do trades marketing.

Houston, TX. Founded 2024. The team is video editors, ad specialists, social managers, and automations people — plus a couple of web and SEO heads. We work only with transformational trades. We say no to the rest. This page is the long version of why.

(We got tired of seeing good trades businesses get taken for $4,000-a-month brochures. So we built the alternative.)

How we got here

We didn't start in trades.

We started somewhere else, paid attention to what worked, and moved. The model is built on proof, not theory.

(The short version is below. There isn't really a longer version.)

012024
We started in pest control.
First niche. Made informational videos — how-to style, blog-in-video form. They performed well. So we kept going.
022024
20 leads a week.
First real test was a pest control company. At peak: 20 high-quality leads per week, 5–10 of them converting to recurring subscriptions. Not one-off jobs. Subscriptions.
032024–25
We kept experimenting.
Different formats, different placements, different objectives. Stumbled into something that worked significantly better than the educational stuff: short-form transformational content run as paid ads.
042025
Picked a lane.
The pest control results were good. The transformational format was better. So we moved everything onto that — only trades whose work produces visible before-and-after every day.
052026
Where we are now.
12 specialists, 10+ clients shipped, one model. Not a roadmap. Just a thing that works.

The team

Twelve specialists, all in trades.

Some college educated. Some self-taught. All paid to think about one industry — yours. No interns posting for clients. No general agency people pivoting from e-commerce.

The web and SEO heads sit slightly off to the side — they're on the team but not in the $2,200/mo package.

specialists: 12
founded: 2024
clients: 10+

In-house
Video editors
Cut from your job site footage. Built around what performs in transformational trades, not what looks pretty in a portfolio.
In-house
Ad specialists
Facebook and Instagram campaign management. Strategy, targeting, copy, daily optimisation. The 80% of paid ads nobody sees.
In-house
Social media managers
Posting, captioning, schedule. The credibility a lead checks before they call.
In-house
Automation experts
Lead routing, instant follow-up, basic capture. Set up so a missed message doesn't become a lost job.
In-house
Web developers
Sites that load fast and turn searchers into bookings. Available separately from the package.
In-house
SEO experts
Local search, on-page, content structure. Available separately from the package.

Where we stand

Social media and paid ads aren't either/or. Together, they compound.

Run ads without posting and you're paying to drive people to a feed that's been dead since March. Post without running ads and you're invisible to anyone who hasn't already heard of you.

Together: the ads bring traffic, the feed builds the trust, the leads convert at a higher rate. Real numbers — a turf installer running $2,400/mo in ads with a steady posting schedule is currently doing about $70,000/mo in jobs.

The caveat that has to come with that: it only holds when the client is on their game. Fast response times. Organised scheduling. Show up to every appointment. The ads surface the opportunity. The business has to close it.

— Viral, Houston, TX

Honest filter

We're not the right fit for everyone.

The model is built around transformational footage — visible before-and-after. If your trade doesn't produce that every day, we're the wrong agency for you. Doesn't matter how much we like you on the call.

We'll tell you on the call rather than take the deposit and hope.

Not the fit
HVAC
Real work. Just not visually transformational the way the model needs.
Not the fit
Plumbing
Most of the job lives inside walls. Doesn't film well.
Not the fit
Roofing
Hard hat, hard angles, harder weather. The format struggles.
Not the fit
Emergency services
Demand is event-driven, not generated by a feed. Different playbook.

yes, we say
no on calls

If your trade isn't on this list and you produce visible transformational work — landscaping, turf, fence, hardscape, concrete, paint, pressure washing, pool, tree — you're our kind of client. Book a call.

Last word

Send us the footage. We do the rest.

30 minutes on a call. We'll look at what you've got, tell you what we'd run, and tell you upfront if it's not a fit. If it isn't, you've lost half an hour. We've spent longer trying to explain what we do to our parents.

Book a call Or email — hello@viralmarketing.agency

$2,200/mo
·
No lock-in contracts. Cancel anytime.
·
Houston, TX